There are many social media apps available on the App Store and Google Play when you search for “social media.” However, with so many options, it’s unclear if any of them will truly make a difference for marketers in the coming year. Our recent Social Media Trends Survey asked over 1,000 social media marketers which platforms they plan to use in 2023. Check out the data we collected below.
Short-form video and live streaming are expected to be the most popular social media trends in 2023
As per recent data, short-form video has the highest ROI and is the preferred format used by social media marketers. This trend is not surprising considering the growth in the popularity of platforms like TikTok. Being aware of what other marketers are doing and adopting social media trends in its nascent stages will give you an edge over competitors who wait and watch before jumping on the bandwagon.
List of important social media platforms and features to keep you up-to-date with the latest trends
These platforms have seen an increase in usage and user base, so it’s worth keeping an eye on them in 2023. Instagram, TikTok, and Facebook have particularly become more popular among social media marketers in the U.S., with YoY growth of 35%, 15%, and 12% respectively.
A graph shows that in 2023, Instagram will have the most growth of any social media platform. Marketers think that Instagram has an accurate algorithm and brands can increase their audience there. 36% of marketers who don’t use Instagram now plan to start using it next year.
Marketers say that Instagram is the best app to use if you want to sell products and make money
People who have used it say it has a good shopping experience. As a result, there is an increase in investment in Instagram in line with the trend of social selling and the growth of the gaming industry French lotto jackpot also grow can make good money not just flipping photos on Instagram
Short-form videos have become very popular and offer high returns. Because of this, TikTok has seen an increase in usage since it specializes in short-form video content. Marketers think that TikTok will be very popular in the next few years. More people might use it than other apps.
Our survey showed that TikTok is a helpful way to reach people in Generation Z. 62% of them use it, and they spend more time on it than any other app.
A graph showed that for people in Generation Z, Facebook is the most popular social media platform
The data reveals a substantial increase in Facebook usage in 2022, which makes it worth keeping an eye on in 2023. In 2023, it will be important to invest in social media communities. Facebook is the best platform to do this.
There is a graph that shows the social media platforms that are best for building community. One of the platforms gaining the most popularity in 2023 is live audio chat rooms. 23% of marketers are planning to use them for the first time this year. Most social media marketers use Facebook Live Audio. 12% of them have put money into it.
Marketers stated that they planned to invest in Clubhouse as one of the top emerging platforms/features
However, in the 2023 report, we found that Clubhouse is now ranked 5th among all social media platforms based on the investments made by marketers. When deciding which social media platforms to invest in, marketers consider factors such as their potential for lead generation, audience reach, and ability to drive website traffic.
This year, it is very important to have a lot of people talking about your brand on social media. Most social media marketers think this is the key to success in 2023. To stay ahead of the game, it’s important for businesses to adapt to these social media trends.
To create an effective social media plan that showcases your brand in a unique way, it’s important to pay attention to marketing research and tailor it to your target audience
However, not all trends will work for achieving your goals, so make sure you have the latest data before diving into the new social media landscape. Among social media marketers who use live audio, Facebook Live Audio is the most popular platform followed by Twitter Spaces.
It is logical because 80% of Gen Z consumers, who are becoming increasingly influential in their buying power, favor audio content as a means to express themselves and discover various aspects of their personalities.
Based on the data, Twitter is experiencing the most significant decline in usage with a YoY change of -17%. Twitch is also seeing a decrease (-30% YoY), but it received the second-lowest investment among social media marketers for 2021. Although Clubhouse and Twitter Spaces gained popularity during the pandemic in 2020, their growth and usage have slowed down compared to other live audio platforms.